Unraveling the mystery: What is a good email open rate?
Did you know that 60% of emails sent are never opened? It’s a shocking statistic that reflects the constant challenge facing marketers today. When we review our campaign reports and statistics and see an X percentage of opens, we often wonder: but… what exactly is a good email open rate? Is my open rate higher or lower than my competition’s?
In the coming months, the competition for email recipients’ attention is expected to intensify even further. With the volume of emails users receive on a daily basis increasing, it’s critical to stand out and deliver relevant and engaging content to drive both user opens and engagement with your campaigns.
But don’t worry, we’re here to help you with this challenge. In this article, we’ll not only reveal to you what a good email open rate is , but we’ll also provide you with realistic tips to improve your results and define what success is in an email marketing campaign .
What is a good email open rate?
The open rate in email marketing is one of the key indicators in the success of an email campaign. It represents the percentage honduras consumer mobile number list of recipients who open an email in relation to the total number of emails sent . But what is a good open rate?
er can vary depending on the industry , the type of content, and the quality of the subscriber list. However, in general, an open rate above 20% is considered good.
Factors that influence email opening rates
1. Sender reputation
Sender reputation is one of the most important factors when determining whether an email will be opened. Recipients trust known email marketing actions to increase your hotel’s reservations senders more . Therefore, maintaining a good reputation is essential. Additionally, it is good practice to implement domain authentication , such as SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) . These measures help verify that emails come from legitimate sources and are not spoofed.
2. Subject line
whether an email is by lists opened. A compelling and relevant subject line increases the likelihood that the recipient will open your email. Experiment with different subject lines to find the most effective one by using A/B testing in your campaigns.