Spring 2020 turned our private and professional lives upside down. The novel coronavirus pandemic has brought tough times, especially for retailers and entrepreneurs. Most brick-and-mortar stores have closed for several weeks, social life has come to a standstill, and people are only buying essentials and some are afraid to spend more.
Some people have temporarily or completely lost their jobs, others have had their wages reduced due to quarantine measures, and most people and companies are reeling in great uncertainty.
What will happen, what awaits us, and when will everything return to normal? Will the crisis affect me and my business? What is most worthwhile in the current situation? Save every penny or, on the contrary, try to use the gained time as much as possible for activities that I would not have time for during the normal operation of the business? Is it worth investing in advertising? And if so, how much and what kind?
But one thing we can say for sure
people are spending their quarantine at home, a large part of them have either switched to home office and work from home, or are temporarily not going to work. And since movement outside is limited, most people are connected to the internet and social networks for several hours a day, whether for work or for fun .
Logically, it is not worth investing in outdoor loan database advertising, a billboard, a sign or a poster will hardly appeal to anyone these days, and this type of advertising also involves unnecessary printing and distribution costs.
Of course, you can choose television or radio advertising if you are a company with a large budget and can afford to spend a lot of money on promotion.
A more beneficial solution seems to be investing in online advertising and promotion on networks . Breaking through in the virtual world (but real business) is one of the key aspects of every entrepreneur’s success today.
SEO optimization
If you suddenly have more time (although probably involuntarily), think about whether your business or company’s website or e-shop functions telemarketing forum as it should, whether it has a modern design , an eye-catching logo , whether it is clear and graphically well-designed, whether it is optimized for all electronic devices, and so on and so forth.
Do you have an idea of how your e-shop ranks in search engines ?If you are more inclined towards the second option, ask yourself the question – isn’t this a shame at world pasta day – also in meteorology a time when the vast majority of people spend their time on the Internet? Aren’t you losing potential customers?
“If I had the last dollar in my pocket, I would spend it on advertising.”
– Henry Ford
expertdev offers complete SEO optimization of your website or e-shop. It consists of several dozen aspects and the result is moving your website or online store to the top of search engines Google , Seznam , Bing and the like. So if a potential customer searches for a product that you offer in your assortment, your e-shop will appear in the top positions and there is a high probability that the user will visit you.